Managing customer satisfaction: digital applications for insurance companies
نویسندگان
چکیده
Abstract Customer satisfaction management is increasing in importance within the insurance industry. In particular, to define a customer-oriented strategy, installing digital applications based on technologies, e.g. including artificial intelligence or cloud computing, ranks among major strategic challenges. Against this background, aim of paper take an integrated perspective managing customer and transformation. Towards end, we identify assess set applications, as result comprehensive review 106 academic papers publications industry supervisory authorities. We illustrate opportunities increase emphasise their impact insurers at four touch points: contract conclusion, modifications, event damage further contacts. Our results are measures strengthen position for sales marketing, simplify standard processes efficiency interaction with customer.
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ژورنال
عنوان ژورنال: Geneva Papers on Risk and Insurance-issues and Practice
سال: 2022
ISSN: ['1018-5895', '1468-0440']
DOI: https://doi.org/10.1057/s41288-021-00257-z